Privacy Policy

Effective Date: August 6, 2025
Website: https://armadahockey.org

1. Introduction

Armada Hockey, operated by Close Reach Academy (“we,” “us,” “our”), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information as part of your interactions with our website and programs.

2. Information We Collect

We may collect:

  • Personal & Contact Data: Name, date of birth, mailing address, email, telephone, emergency contact, and parent/guardian details.

  • Student/Player Data: Academic records, performance metrics, medical information, jersey size, team placement.

  • Payment Data: Tuition, billing address, and payment method (processed via secure third-party systems).

  • Technical & Usage Data: IP address, browser type, pages accessed, time spent, cookies, etc.

  • Media & Testimonials: Photos, videos, and quotes for promotional use, with consent.

3. How We Use Your Information

Your data is used to:

  • Deliver academic and hockey training services

  • Communicate important program information

  • Process payments securely

  • Monitor health and safety of participants

  • Maintain records and meet compliance

  • Improve programs and website functionality

  • Execute marketing outreach (with opt-out options)

4. Marketing & Analytics Tools

We use the following third-party services to support marketing, analytics, and customer interaction:

  • Centipede Digital: We use marketing automation and lead-nurturing services provided by Centipede Digital, which may be powered by platforms such as Constant Contact, to communicate with prospective students, parents, and community members. These tools help us deliver relevant program information, event announcements, and other updates based on your expressed interests.

    When you submit a form on our website, register for an event, request program details, or otherwise provide your contact information, the marketing automation system may:

    • Store your name, email address, and phone number

    • Record your communication preferences and consent status

    • Track your interactions with our emails (such as opens and link clicks)

    • Track your interactions with our website after clicking links in emails

    • Segment you into interest groups (e.g., hockey programs, academic offerings) for targeted communications

    We use this information to:

    • Provide requested program details

    • Send relevant updates, newsletters, and promotions (if opted in)

    • Personalize your experience and improve our outreach efforts

    Opting Out:
    You may opt out of marketing emails at any time by clicking the “Unsubscribe” link in any email we send or by contacting us directly. We will honor your preferences promptly.

  • Call tracking: We use call tracking services provided by Centipede Digital, powered by CallRail, to better understand how prospective students and families find and contact us. This service helps us improve our marketing, customer service, and program information.

    When you call a phone number listed on our website or in our marketing materials, the call tracking system may:

    • Log the date, time, duration, and source of the call

    • Record the phone number you used to contact us

    • Associate the call with the specific web page or marketing campaign that led to it

    • Record the call audio (for quality assurance and training purposes)

    This information is stored securely by CallRail on our behalf and is only accessible to authorized staff at Armada Hockey / Close Reach Academy and Centipede Digital.

    We use call tracking data to:

    • Measure the effectiveness of our marketing and outreach

    • Improve our services and communication

    • Train staff and ensure quality customer experiences

    Call Recording Notice:
    If a call is recorded, you will hear a brief automated message notifying you before the recording begins. If you do not wish to be recorded, you may end the call and contact us via email or another method.

    For more information on CallRail’s privacy practices, visit:
    https://www.callrail.com/privacy/

  • Microsoft Clarity: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

  • Google Analytics: We use Google Analytics to help us understand how visitors engage with our website and to improve our services. Google Analytics collects information such as:

    • Pages you visit on our site

    • The time spent on each page

    • The browser, device, and operating system you use

    • Your general geographic location (based on IP address)

    • Traffic sources (how you arrived at our site)

    This information is collected using cookies and similar technologies and is transmitted to and stored by Google on servers in the United States. Google may use this data to compile reports for us and to provide other services related to website activity and internet usage.

    We do not use Google Analytics to collect personally identifiable information (PII), and we do not combine the data collected through Google Analytics with other information to identify you personally.

    You can learn more about Google’s data practices here:
    https://policies.google.com/technologies/partner-sites

    Opting Out of Google Analytics Tracking:
    If you do not wish to have your data collected by Google Analytics, you can:

    We use Google Analytics in compliance with Google’s policies and only for the purposes described in this Privacy Policy.

These tools may collect aggregated or anonymized data. We do not share personal data with advertisers or external marketers.

5. How We Share Your Information

We do not sell personal data. Disclosure is limited to:

  • Internal staff and coaches, for academic and athletic support

  • Authorized third parties, including tech and payment service providers

  • Medical/emergency responders, if needed

  • Legal authorities, when required by law or to protect legal rights

6. Children’s Privacy

Complying with the Children’s Online Privacy Protection Act (COPPA), we only collect data from minors with verifiable parental or guardian consent.

7. Cookies & Tracking Technologies

Our site uses cookies and similar technologies to provide a better user experience and analytics. You may disable cookies in your browser, though this could limit functionality.

8. Data Security

We protect personal information using appropriate administrative, technical, and physical security protocols to prevent unauthorized access or misuse.

9. Your Privacy Rights

You have the right to:

  • Access the personal data we hold

  • Request corrections or deletion

  • Withdraw consent for specific processing

  • Opt out of marketing communications

10. Third-Party Websites

Links to external websites are provided for convenience; we are not responsible for the privacy practices of third parties and encourage review of their policies.

11. Policy Updates

We reserve the right to update this policy. Any changes will be posted here with a new “Effective Date.”

12. Contact Us

For questions, access requests, or concerns, contact us at:

Close Reach Hockey Academy (Armada Hockey)
625 140th Ave NE, Bellevue, WA 98005
Email: ArmadaHockey@closereach.org
Phone: (425) 269‑8522